In retail, efficiency isn’t optional — it’s survival. Margins are tight, customer expectations are high, and manual processes can make or break performance. That’s where Electronic Shelf Labels (ESLs) come in. Atrium’s ESL 2.0 technology goes beyond pricing to deliver measurable impact across every store.

1. Real-Time Price Accuracy

No more mismatches between POS and shelf. Atrium ESLs update instantly, ensuring that customers always see the right price and retailers avoid costly compliance issues.

2. Faster Promotions & Resets

Promotions and markdowns happen in seconds — across one store or thousands. Seasonal resets are smoother, cleaner, and less labor-intensive.

3. Labor Savings at Scale

Replacing paper tags is repetitive and costly. ESLs automate the process, freeing staff to focus on service, merchandising, and customer engagement.

4. Improved Customer Experience

From dynamic promos to guided comparisons, ESLs help shoppers make faster, more confident decisions. Better clarity means fewer voids at checkout.

5. Sustainability Gains

By eliminating millions of paper labels every year, ESLs reduce waste and support corporate sustainability goals — while cutting operational costs.

Conclusion

Atrium ESLs are more than digital tags. They are a platform for real-time synchronization, operational agility, and customer trust. Retailers worldwide are using Atrium to unlock efficiency and stay ahead in a competitive market.