Smart Displays for Smart Devices

Challenge

As a leader in consumer electronics, Vivo sought to elevate its in-store experience to match its innovative brand image. Traditional paper labels couldn’t keep up with frequently changing specs and promotions, nor did they reflect the sleekness of the brand.

Solution

Atrium ESLs were deployed across Vivo stores to dynamically present real-time product details — from technical specs to promotional highlights — directly beside each device. The displays integrated seamlessly with Vivo’s retail systems, maintaining consistent updates while enhancing visual appeal.

Impact

Customers now access complete product information instantly, leading to faster, more informed decisions. The digital displays reinforced Vivo’s cutting-edge identity, turning each store into a modern, high-tech environment aligned with its brand promise.